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November 2018 Newsletter

IMC USA

C2M Live, November 13, 2018 2:00 PM EDT. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019? Join IMC USA consultants for our November 13, 2018 C2M Live! Chatroom - November 16, 2018 2:45 PM EDT - 4:00 PM EDT. This year’s national award presentations occurred on Oct 6, 2018.

Ethics 100
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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. So, what benefits can hospitals gain from investing resources into brand positioning? Serves as the foundation for marketing communications. Understand the Market.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
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Transforming from a Good to Great Coach

Rick Conlow

The Conference Board’s “Executive Coaching Survey” (2018): This survey found that 68% of organizations use internal coaching programs, and 47% use external coaching programs. The company emphasizes coaching as a critical leadership skill and provides training and resources for its managers.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 29
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Pros and Cons of Professional Employer Organizations (PEOs) Why a “Virtual PEO” May be the Better Option

Emerson Consulting Group

For example, the CEO of McBassie & Company reported in 2018 that 750,000 US companies with 3.7 The primary rationale for retaining a PEO – at least according to the marketing of the PEO itself – is that by bundling multiple employers together it is possible to leverage efficiencies of scale. The ROI Comparison Rationale.