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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. So, what benefits can hospitals gain from investing resources into brand positioning? Consider some of the impacts branding can have: Provides direction for future product development.

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What is Executive Coaching?

Organizational Talent Consulting

link] What is the ROI of Executive Coaching? Access to resources improves through digital access to tools supporting goal setting, coaching preparation, and progress tracking. If you ask five different people to define coaching, you will likely get five different definitions. References: Athanasopoulou, A., & & Dopson, S.

Journal 61
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How to Decide Which Data Science Projects to Pursue

Harvard Business

In 2018, every organization has a data strategy. Resources are invested, teams are formed, time goes by — but nothing comes of it. After a few years, some of these projects work out and are on their way to production. In the mediocre strategy, one or two of these projects may even have a clear ROI for the business.

Data 30
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Transforming from a Good to Great Coach

Rick Conlow

International Coach Federation (ICF) Research: The ICF conducts extensive research on coaching, and their studies have found that 70% of individuals who received coaching reported improved work performance, communication skills, and productivity. It found that training alone increased productivity 22.4%.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.”

Retail 29
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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

52% of B2B buyers say the expect half of their purchases to be made online by 2018. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Be the one to help them by providing said resources.

B2B 60