article thumbnail

November 2018 Newsletter

IMC USA

C2M Live, November 13, 2018 2:00 PM EDT. The ROI of Certification for Consultants: Have you been thinking of getting certified in 2019? Join IMC USA consultants for our November 13, 2018 C2M Live! Chatroom - November 16, 2018 2:45 PM EDT - 4:00 PM EDT. This year’s national award presentations occurred on Oct 6, 2018.

Ethics 100
article thumbnail

Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. Serves as the foundation for marketing communications. Understand the Market. So, what benefits can hospitals gain from investing resources into brand positioning? Builds trust.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is your practice in a coma? 6 questions that will get it off life support.

Rod Burkert

Next stop – Lajitas, Texas, where we will ride out the rest of 2018. I hope you found our last conversation about LinkedIn ROI to be useful. I think it’s time to recognize – if you haven’t already – that BVFLS is a mature market. All this, while many BVFLS firms are just crazy busy. We seem to be experiencing a bi-polar world.

ROI 40
article thumbnail

What Your Moonshot Can Learn from the Apollo Program

Harvard Business

” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. SpaceX, taking a page from NASA’s playbook, just announced that it will fly tourists around the moon in 2018.).

article thumbnail

Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

As of June 2018, corporate occupiers make up roughly one-quarter of WeWork’s members and revenues. While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit. The latter is crucial.

Company 37
article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60
article thumbnail

Transforming from a Good to Great Coach

Rick Conlow

The Conference Board’s “Executive Coaching Survey” (2018): This survey found that 68% of organizations use internal coaching programs, and 47% use external coaching programs. While they knew their market, they did have the coaching know how or culture. By adding coaching to the program productivity increased to 88%.