2016 Media Productivity ROI 
Asamby Consulting
MAY 4, 2022
Reform your team’s meeting habits to boost productivity and business impact as a CEO (a post-pandemic approach). Too many meetings will slowly weaken productivity by splintering everyone's work into small chunks and reducing their time for deep work. And with less productivity comes less impact and/or innovation.
Harvard Business
OCTOBER 1, 2018
Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. In 2016, Google is reported to have generated an average of $73 per active user via ads. Related Video. Whiteboard Session: How Does Blockchain Work?
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Harvard Business
MARCH 22, 2017
Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. These members are 2.6 Turn everyone into an advocate.
Tsavo Neal
APRIL 27, 2017
Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Source: Media Post. Two-thirds of B2B marketers rank LinkedIn as the most effective social media platform for their business.
Harvard Business
AUGUST 28, 2017
Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Furthermore, early AI adopters are 3.5
Harvard Business
OCTOBER 9, 2018
This includes investing in more efficient lighting and HVAC systems; using new software and AI to make buildings and operations more efficient; improving fleet logistics and introducing greener vehicles; and reducing packaging and product weight. Embrace renewable energy. Companies must lobby for escalating prices on carbon everywhere.
Harvard Business
JUNE 8, 2018
It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.”
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