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Profit Leakage Calculator: Diagnose How Much Profit a Business is Losing

ConsultX

Imagine being able to quickly and accurately calculate how much money a business is sacrificing through imperfect operation, and which areas of the business are draining the most profit. This is Profit that is being missed out on from areas of the business that aren’t operating as they should. What is Profit Leakage? Printable report.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 29
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How Ford Is Thinking About the Future

Harvard Business

To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Ford’s next market was Austin, where it has grown to more than 50 vans. Insight Center.

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The Scale of the Climate Catastrophe Will Depend on What Businesses Do Over the Next Decade

Harvard Business

The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. Embrace renewable energy.

Energy 39
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Investment in AI is growing and is increasingly coming from organizations outside the tech space.

Survey 37