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Friday Fusion: August 21, 2020

Tsavo Neal

Web Design • WordPress • Conversion Rate Optimization • HTML • CSS • SEO • Google Analytics • Content Marketing • Copywriting • New Business Development • UX Design • Project Management • Email Marketing • Marketing Automation. Tsavo Neal Consulting – Founder & Digital Marketing Consultant (OCT 2016 – PRESENT).

Resumes 78
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Does Effective Leadership Really Matter?

Organizational Talent Consulting

While working with a large Forbes Top 25 Private Company, we quantified the value of leadership using internal key business metrics and various cognitive and behavioral leader assessments. Here are five more proven ways that effective leadership impacts individuals, teams, and organizations. References: Anderson, R., & & Adams, W.

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It’s Time to Tie Executive Compensation to Sustainability

Harvard Business

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case.

Metrics 31
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Why Aren’t Black Employees Getting More White-Collar Jobs?

Harvard Business

My senior year in college, a black sales rep from IBM encouraged me and a group of fellow black students to consider a career with the company. When I joined the company, my branch sales manager — someone I considered a field office general — was black, as were many of my instructors.

Metrics 29
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3 Ways M&A Is Different When You’re Acquiring a Digital Company

Harvard Business

They’re also likely to be paying an even higher premium for the acquisition, betting on a fast—although uncertain—development. In March 2016, Thales purchased Vormetric, the growing cybersecurity firm, for $400 million, which was 5.7 times Vormetric’s sales.

Company 28
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How to Motivate Frontline Employees

Harvard Business

In 2016 the leadership team of a national retail organization asked us to help boost their frontline performance. To ensure this front line could focus on learning, we eliminated high-pressure motivation tactics, including sales commissions, high-pressure conversations, sales-based promotion criteria, and public shaming.

How To 31
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What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales.