article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
article thumbnail

Consultant Marketing Listen or Lead?

Jerry Fletcher

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? They are expected to bring that proficiency to bear on client’s problems that fit nicely into their knowledge base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Entrepreneurial Journey

Business Consulting Agency

Engage with potential customers, gather feedback, and solicit insights to refine your business concept and tailor your products or services to meet the evolving demands of your target market. Seek feedback from industry experts, mentors, and business advisors to refine your business plan and enhance its feasibility and market potential.

article thumbnail

What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They provide customized, knowledge-based services to their clients.

article thumbnail

Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Meet regularly to review common customer issues and build fixes into your product roadmap.

Metrics 47
article thumbnail

How Companies Are Benefiting from “Lite” Artificial Intelligence

Harvard Business

At the less-expensive end is a knowledge-based approach that organizes data and language into highly malleable and helpful blocks of information. But companies and government agencies are starting to find plenty of places where knowledge-based tools can make a huge difference. Insight Center. Sponsored by Accenture.

Company 28
article thumbnail

Gallup Consulting Interviews and Culture

Management Consulted

SRI’s expertise plays an important role in what is now Gallup Consulting because the merger actually expanded Gallup’s knowledge base and expertise, increasing its value to worldwide corporations and other organizations. . For example, the role of “Client Development Consultant” is truly a sales position.