The Fearless Marketer

JANUARY 20, 2020

I’ve been writing a lot about the importance of setting up meetings with prospective clients and those who can lead you to prospective clients. How to Get 100 Meetings. More Meetings = More Clients. But what do you actually say in such a meeting that will move things forward and lead to more valuable connections?

Meeting 62

Meeting B2B Case Interview Resources 62

Women in Consulting

AUGUST 21, 2012

Backed by award-winning services and support teams, Blackbaud’s comprehensive set of Internet solutions, featuring Blackbaud NetCommunity and Blackbaud Sphere eMarketing along with our industry leading peer-to-peer and event fundraising solution, Friends Asking Friends , is designed to meet the evolving needs of nonprofits.

Media 82

Media Nonprofit Strategy Strategy 82

Harvard Business

MAY 5, 2016

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it? The Seven Imperatives to Keeping Meetings on Track. Secure the meeting.

Meeting 28

Meeting Turnaround Sales Marketing 28

Harvard Business

APRIL 13, 2018

From my vantage point at MaRS , the Toronto-based start-up innovation hub, I have the opportunity to meet, interview, and write about some of the remarkable people and discoveries emerging from Canadian institutes and startups. Don’t believe that plain, clear writing is dumbing your ideas down.

Interviews 48

Interviews Journal Recruiting Recruitment 48

Emerson Consulting Group

APRIL 4, 2019

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Retirement benefits thoughtleader Dan Cassidy makes it a practice to show up at every sales meeting with a briefcase filled with reprints of his many published articles.

Journal 40

Journal Case Interview Conference Meeting 40

Harvard Business

FEBRUARY 28, 2018

As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models. “No problem,” she said. “Shall we get started?

Case Study 37

Case Study Case Studies Study Case Interview 37

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

Consulting 68

Consulting Advertising Case Interview Conference 68