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How Top Salespeople Land Hard-to-Get Meetings

Harvard Business

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it? The Seven Imperatives to Keeping Meetings on Track. You and Your Team Series.

Meeting 28
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Technical Experts Need to Get Better at Telling Stories

Harvard Business

From my vantage point at MaRS , the Toronto-based start-up innovation hub, I have the opportunity to meet, interview, and write about some of the remarkable people and discoveries emerging from Canadian institutes and startups. What are technical innovators doing wrong – and how can they fix it?

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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu.