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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110
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Free Yourself and Business from Market Myopia

Organizational Talent Consulting

Studies show that 85% of executive leadership teams spend less than one hour a month discussing strategy, and up to 95% of employees are unaware of or do not understand their organization's strategy. In reality, some leaders don't know how to lead strategically, and some company cultures reward leaders for saving the day.

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Why Your Employees Aren't Committed to Your Company Strategy

Organizational Talent Consulting

Great leaders dream of a better future – from business sustainability to growing future leaders, increasing speed to market, or operating with greater purpose. To turn those dreams into workplace realities, leaders set strategies. But how inclusive should your strategic thinking and planning be?

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Emergence of Formal Behavioral Insights Teams and Initiatives

Steve Shu Consulting

For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy. We took data we gathered in one market, build insights on top, and then tried to line up incentives and behavior change in complementary markets via offerings in a standalone business unit.

Video 230
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5 Steps to Creating Great Strategy

Tom Spencer

And, what are the current market conditions? How can you provide more value to customers in a way that takes advantage of industry trends? Can you provide existing solutions in a new way or in new markets? Forecast: accept that change is constant. Identify industry trends and potential opportunities. What’s the next big thing?

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What does a good strategy execution require

Asamby Consulting

How do we win (why will our customers buy from us instead of buying from the competition or not buying at all)? Strategy execution is the act of putting that strategy to action. Processes The quality of your processes determines how efficient and stable your execution will be. Are my processes documented?

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Get a head start through pro-bono consulting

Tom Spencer

However, the end goal is to connect with the organization, and be passionate about taking initiative to develop valuable recommendations. However, if you are still unsure how to approach these groups, then a startup incubator is a great place to begin. Image: Pexels.