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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. In some ways, the use of Big Data in marketing is only continuing and extending a trend that has been going on for many years already: market-oriented marketing. Big Data helps them to do exactly that.

Data 74
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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. The data analysis may reveal that many customers are looking for sustainable and ethical clothing options.

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PEST Analysis

Tom Spencer

If you are thinking about producing a strategic plan, developing a new product, entering a new market, engaging in a new venture, or financing a project then it probably makes sense to understand the big picture issues that could affect your success. Availability of credit (consider also the liquidity and depth of the credit markets).

Analysis 114
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Alumni updates

Seth Godin Blog

  Gil Hildebrand is leading a team of designers, developers, and marketers that supercharge some of the world's greatest brands. Leanne Hilgart's ethical fashion label VAUTE is one of the first private fashion brands to raise money from their biggest fans, with a goal to set a new standard of ethics in fashion.

Fashion 20
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Organizational Character and Leadership Development | Consulting.

Consulting and Organizational Management

For the last 50 years it has not been fashionable to talk about moral development, yet the subject of moral development is all about being a grown up. Here’s more information about leadership development and ethics. Business Ethics, Culture and Performance. Marketing and Social Media. Read more.]. Read more.].

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The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

Sports 28
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Foundations of Consulting ? Part 3: Primary Working Goals and.

Consulting and Organizational Management

Working in a collaborative fashion with your clients helps ensure that recommendations are accurate, that clients follow the recommendations and that they adopt the changes needed to improve themselves and their organizations. Business Ethics, Culture and Performance. Marketing and Social Media. Read more.]. Read more.].