Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218

Consulting Success

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is Kate Gaertner, the Founder and CEO of TripleWin Advisory. Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, How To Build A Sustainable Consulting Business With Kate Gaertner: Podcast #218 is a post from: Consulting Success.

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5 Great Marketing Ideas

The Fearless Marketer

Every week for 25 years I’ve written this newsletter, The Fearless Marketer (used to be More Clients). I write about 50 articles a Year. But in the past few months, I’ve written what I think are some of my most practical, hands-on articles. Look, ultimately, marketing is about clearly and persuasively communicating about the value of your professional services.

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Great Leadership – what it is and what happens when you do it too much.

The Management Centre

Leadership is multi-faceted and complex. That’s why there are so many books on the topic as well as blogs, videos, articles, training courses and podcasts. At a more practical level, here at =mc Learning we know this from participants on our leadership courses, which often start with the following questions: what do you think are the characteristics of effective leaders?

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How to Elegantly Handle a Request for References

David A Fields

Prospects who are talking with your consulting firm about your services will commonly ask to speak to your past clients. You could simply hand over a few names with contact information, or you could take a more nuanced approach. There’s nothing untoward about a prospect asking for references. Prospective clients need information and reassurance before … Continued.

How To 221
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Maximize Employee Retention by Mentoring “Spirited Patriots”

Rick Conlow

What if your employee retention was sky high? How would that impact your customers and business results? Let us be honest, too many employees are like paid mercenaries not spirited patriots. They have little loyalty to the organization. The pandemic highlights the dismal employee engagement tactics by companies which helped to facilitate the current nightmarish labor market.

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How To Market Like A Sexual Thought Leader

Henry DeVries

“The growing awareness of the ‘size of the prize’ has led to a boom in the founding of companies that meet a broad range of needs out of medical, gynecological, sexual and reproductive necessity,” says Rachel Braun Scherl, a thought leader in the area of women’s sexual health and wellness.

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12 Profound Life and Business Lessons Learned From 2021

Chad Barr

My first weekly newsletter was written and sent back in January 2013. Today, nine years later, issue number 466 is being released. Like water, which can carve its way through stone, so does our content, created over time, help create our digital empire® While reviewing my newsletters from this past year, I have realized many profound learning moments for which I am thankful and appreciative.

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Forget Resolutions, What’s Your “Beautiful Question”

Consultants' Consultant

Consultants Consultant: Questions are very powerful. In Before You Abandon Those Resolutions, Read This suggests that New Year’s. The post Forget Resolutions, What’s Your “Beautiful Question” appeared first on Consultants' Consultant.

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When People Assume You’re Not In Charge Because You’re a Woman

Harvard Business

“Role incredulity” is a systemic issue — and organizations need to deal with it.

System 80
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Designing an Effective Cloud Center of Excellence

Kates Kesler

In many of my recent technology-driven transformation projects, the design and implementation of a technology Center of Excellence (CoE) has been considered as a solution to ensure clear ownership of expertise. However, in some cases, the implementation of the Center of Excellence was sub-optimal, resulting in a group that struggled to deliver on its full mission.

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How To Land More Clients With A No-Brainer Agreement

Henry DeVries

Applying some basic understanding of human decision-making psychology can help land high-paying clients.

How To 61
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2021 Consulting Roundup (Part 2): What Worked, What Didn't, and What's Next

Management and IT Consulting

We talked with consulting leaders from firms across multiple industries including general management, IT, healthcare, and environmental. These leaders shared with us the challenges they faced last year and what's next in 2022. Part 2 of our consulting round focuses on business systems and productivity tools and tips for 2022 success.

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Need a Favor? Research Suggests It’s Best to Ask In Person.

Harvard Business

A recent study found that people were 67% more likely to agree to in-person requests than those made over audio or video call.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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What did you expect?

Seth Godin Blog

If you open a roadside motel, expect that tired and demanding budget travelers will arrive. If you run a fancy restaurant, don’t be surprised if people will angle and cajole and lie to get a ‘better’ table. If you hustle to get market share, you’ll probably end up with customers who insist on ever more hustle and trickery to stay with you.

Travel 48
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When the Algorithm Doesn’t Work

Martinka Consulting

Zillow ended their iBuying program of buying homes and GeekWire wrote the following about it, “ Just because a business process can be automated, doesn’t necessarily mean it should be automated. And maybe — just maybe — there are components of business that are not better served with AI algorithms doing the job. “. I see this all the time in the buy-sell world, people wanting to slap on a formula to create a valuation.

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How to Help Teams Create More Balance at Work

LSA Global

Productivity Team leaders are charged with managing and fully engaging their teams so that they are delivering outcomes that make sense to the business AND to the people. The balance of a team’s productivity and engagement – especially under pressure – is not easy. Are you a boss who demands that your team be “on” all the time or are you a boss who encourages work-life balance?

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50 Global Hubs for Top AI Talent

Harvard Business

If you want to diversify your AI team, here’s where to look.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Cobbled together

Seth Godin Blog

I knew someone who bought skis to match their outfit–the entire set was coordinated, and it ended up being used once or twice. And when you register for an old-fashioned wedding, they might try to persuade you to make sure your plates match your furniture… For everything else, the coordination of a matched set is almost always replaced by the utility of things cobbled together over time.

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2022 wage strategies: How contact centers can face the Great Resignation

1 to 1

In the face of the Great Resignation, industries across every sector are faced with a harsh reality: give your employees a healthy and productive work environment or they will leave you. And the contact center industry is not exempt. With several outsourcing contact centers in 2021 reporting training class rates as low as 20% and above average stress levels , it’s no longer a question of how does the industry recruit quality employees, but how does it retain them?

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What are Your Positive Changes from 2021?

Leadership Vision Consulting

2021 has been challenging for all of us, but it's important to remember there have been a lot of good things, too. At Leadership Vision, we have experienced a whole lot of small, positive things and we have a hunch that perhaps you may have some small positives as well. We'd love to hear your stories of joy from 2021! Send us a voice memo to share one small, positive experience or a source of joy from 2021 for an upcoming episode!

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Connect with Empathy, But Lead with Compassion

Harvard Business

The distinction is significant.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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When the future arrives

Seth Godin Blog

It used to be easy to put off the future until after you retired or died. We could live with the world we had long enough to avoid dealing with significant cultural or technical change. Sure, teenagers might listen to loud music or have long hair, but that didn’t mean you had to. And there were parts of the world where the future would arrive five years after it had reached California or Kenya.

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New Course for Spring 2022: Applied Behavioral Economics in Finance (AEM 6150)

Steve Shu Consulting

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296: Vikrant Shaurya—Ready To Write Your Best-Selling Book? We Are Here to Help!

On the Brink Podcast

Learn how to publish your very own book! Are you interested in learning how to write your first book, or maybe your second or third? Listen in today to hear what Vikrant Shaurya, founder of BestsellingBook.com , will teach us about how to write a bestseller. Enjoy the journey with him. You will hear all about my favorite topics: story creating and storytelling.

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Engineering Your Way Out of the Global Chip Shortage

Harvard Business

If you design for resilience, you’ll be better able to navigate disruptions.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.