Sat.Feb 27, 2021 - Fri.Mar 05, 2021

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity.they experience the angst of the blank stares. They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and c

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The Four Keys to Creative Action

The Fearless Marketer

It’s easy for our marketing to get stuck in a rut. We don’t know why people aren’t responding, let alone buying. Look, the pandemic, the economy, right-wing insurrectionists, vaccines, and God knows what else, has made marketing a little harder right now. We are all tired, fatigued, and distracted. There are really only two solutions to this situation: More Visibility and More Value.

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Mastering the Hybrid Workplace

Brimstone Consulting

Managing the hybrid of office and non-office work concurrently is the next challenge. Success for companies and leaders in the next normal requires mastery of the hybrid workplace, one where opportunities, ideas, rewards, growth, and promotions are equally accessible to people working from anywhere. Before March 2020, business culture was heavily slanted toward in-person, in-office work.

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3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them. Usage of certain consumer products such as toothpaste and toilet paper are fairly constant—you’re unlikely to persuade consumers … Continued.

Marketing 390
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

One of my favorite things to write and talk about is copywriting. Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented.

How To 401

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How To Price High-Value Consulting Services With A. Nicole Campbell: Podcast #176

Consulting Success

Many consultants shy away from pricing their services at a certain amount, thinking they don’t deserve it. A. Nicole Campbell, the CEO of Build Up Advisory Group, tells you otherwise. In this episode, she joins Michael Zipursky to share with us her journey into starting her own consulting firm and explains how you can price. How To Price High-Value Consulting Services With A.

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Off-Cycle Recruiting: Spring 2021 Busiest On Record

Management Consulted

March is here – and with it, the advent of the busiest period of off-cycle recruiting. Here at Management Consulted, we affectionately call it Second Season. And already in 2021, this period of off-cycle recruiting is the busiest we’ve ever… Read Article. The post Off-Cycle Recruiting: Spring 2021 Busiest On Record appeared first on Management Consulted.

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22 Health and Well Being Quotes for Encouragement

Rick Conlow

We all need encouragement for our health and well being in difficult and challenging times. Here are twenty-two quotes that represent life balance, health, well being, happiness and success in life. As a result, may you be encouraged and more hopeful amidst your trials and good times in life. 12 Quotes that Encourage Health and Well Being. “The really important thing is not to live, but to live well… and to live well means the same thing as to live honourably or rightly.” – Socrates.

eBook 144
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Instructional Design Trends That Are Finally Maturing in 2021

Clarity Consultants

As with all industries, the learning and development (L&D) field experiences its fair share of trends. While some are flash in the pan movements. Others ultimately mature due to their incredible potential to enhance the learning experience. Often, figuring out which trends have staying power is challenging. However, by focusing on those that have established their presence and potential.

Trends 109
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Factors to Consider When Choosing an MBA Program

Tom Spencer

Deciding whether to obtain an MBA can be difficult. It is a rewarding experience that can allow you to improve your job prospects, expand your network, and learn all about business. But, you also need to study for the GMAT, leave your current job, and possibly relocate to a new state. If you decide to purse an MBA, one of the most difficult decisions is picking the right university.

Study 88
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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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The many-headed client

The Source

The way that organisations buy consulting services has changed a great deal over the past year. Most obviously, the process has become a lot more “virtualised” than it used to be; in-person pitch meetings and scoping workshops have had to give way to Zoom sessions and phone calls. But that’s not what I want to talk about today. Instead, I want to focus on one of the more subtle shifts that’s taken place just beneath the surface of clients’ procurement processes.

Meeting 96
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Consultant Marketing Magic Words

Jerry Fletcher

We’ve been meeting on Friday mornings for at least a couple years. A Mastermind. I had attended a conference on gamifying products in the fall before Covid struck. On the last day Luthie asked, “Would you like to join a mastermind group to keep us all on track with what we’ve learned here?”. I accepted the invitation and about 10 of us started gathering.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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These Women Are Refusing To Let Anything Hold Them Back

Simon Associates

Courtesy of Jake Pollock, NYTimes. In soccer. In football. In basketball. Now in ski patrols. More and more, women today are breaking barriers and smashing glass ceilings in fields that traditionally have been men-only, not just in sports but across all disciplines: business, politics, medicine, law, tech.the list goes on. Which causes me to ask the question: Is one of the reasons women are finally making strides in male-controlled fields and changing the status quo the fact that men themselves

Sports 78
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Power Begets Power

CaseInterview.com

In life, the rich get richer, the successful get more successful, and the powerful get more powerful. Separate from the debate of whether this is a good thing or not, most agree there is a tendency for these things to happen. The question is, "Why?". And, why does it matter to you? When you’re rich, you’re able to use your capital to gain access to information, opportunities, and relationships that others don’t have access to.

Journal 98
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The Best Bosses Lead with Flexibility

Rick Conlow

The best bosses lead with flexibility consistently and effectively. As I have stated previously, it is not about mastering all elements of The Superstar Leadership model. It is about using them in tandem, getting familiar with the nuances and needs of each strategy. In addition, practicing each to become more proficient as a leader over time. It is a process of improvement and increasing a positive impact on your team.

eBook 76
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It's No Accident That Some Of The Best Businesses Are Started By Women

On the Brink

Have you noticed? In business, politics, medicine, law, tech, sports.pretty much everything.women today are breaking barriers and smashing glass ceilings in fields that for decades (centuries?) have been heavily dominated by men. And they're not just surviving, they're thriving. This is also the focus of my new book, " Rethink: Smashing The Myths of Women in Business ," which shares the stories of 11 trailblazing women who refused to be held back from becoming who they wanted to be and achieving

Culture 74
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Transitioning from Management Consulting to Corporate Strategy/M&A – the Interview Process

Tom Spencer

Many management consultants hardly complete two or three years in their jobs before they realize that there’s more to life than consulting. Consultants are called upon to do problem-solving on behalf of their clients, but they are forced to move on and find solutions to the next client’s difficulties before being able to see what impact their solutions had on the previous client’s business.

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Case Interviews via Video Conference

CaseInterview.com

Lately, I’ve been getting a lot of questions about how to handle case interviews via video conference. At the time of writing this article, many firms are not meeting candidates face-to-face due to COVID-19. While video conference case interviews weren’t unheard of before, they are much more common right now. Today, I’d like to cover some of the things about the case interview process itself that you will want to handle differently when it is done via video conference.

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Are You A Thought Leader Or An Expert?

Henry DeVries

When we master our given area, we become an expert. Yes, we can become a leader in our field, but that is indirect influence on others; it is not having the responsibility to get other people to perform to standard. Not everyone possesses the skill or will to take this on.

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256: Roshni Pandey—To Find Your Happiness, Assemble The Kind Of Life You Want

On the Brink Podcast

Learn how to turn your big idea into a true innovation! With the launch of my new book, “ Rethink: Smashing the Myths of Women in Business ,” I have had the pleasure of meeting many amazing women who are helping other women become the best that they can be. Roshni Pandey and I met through the Women’s Business Collaborative. She is a very successful business woman who is now finding all types of ways to help other women.

Meeting 58
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Now Go Take On The Day

Chad Barr

Good morning from sunny Cleveland. It seems as though Cleveland’s winter is in its final push as we fluctuate between below freezing temperatures and balmy spring like days. Typical weather for us here, as the saying goes, “if you don’t like today’s weather in Cleveland, wait 24 hours and it’s going to be completely different!

Groups 52
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Thoughts on Power

CaseInterview.com

I’ve been thinking a lot lately about the idea of power. For the entirety of my career, I’ve operated in the world of power. At first, it was the world of Fortune 500 boardrooms. I was in my first boardroom at age 22. Up until that point, I had never seen a conference room table that seated 65 people, where each person had a microphone (because otherwise, you couldn’t hear a board member at the other end of the table).

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From the Front Lines to CEO: How this Leader Leveraged his Experience - w/ Paul Katzoff

Strategic Planning and Management Insights

Paul Katzoff is the CEO of WhiteCanyon Software, the premier provider of data erasure software for SSD, Hard Drive, & Mobile Device platforms to global organizations of all sizes. Paul originally started at the company in a Tech Support role, before coming the Manager of Tech Support and eventually switching to Sales. After a two-year hiatus from the company, Paul rejoined as the CEO.

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Middles

Consultants' Consultant

Consultants Consultant: We are all “middles” in Barry Oshry’s world. The meat in the sandwich between customers. The post Middles appeared first on Consultants' Consultant.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.