Thu.Nov 09, 2017

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The Consultant’s Guide to SEO in 2018 (And Beyond)

Tsavo Neal

Do you know what it’s like to have prospects come to you for your services instead of vice-versa? There is a profound difference between beating on prospects’ doors, trying to convince them of how good you are, and prospects coming to you, saying they’ve heard of your value and are curious as to how they can work with you. – Million Dollar Web Presence , Alan Weiss & Chad Barr.

Video 68
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When Trump and Liberals Agree

Martinka Consulting

What interesting times we live in, as people in every generation have said. What spurs this thought is the New York Times coming out in a favor of a Trump administration program (after going on a long vendetta against anything Trump, which they still do). The Times wrote in favor of the administration’s plan to increase apprenticeship programs in the trades.

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Consulting Website Design Episode 004: Pictures On The Wall [VIDEO]

Tsavo Neal

In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. The consulting website used in this demonstration is 760 Blue. [ Slides ] Transcript. Welcome to episode 4 of Consulting Website Design: Pictures On The Wall. Today, we’re looking at the website and copy of 760 Blue , a small consulting firm out of Baltimore, Maryland.

Video 60
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12 Must-Have Leadership Attributes for New Managers

LSA Global

Leadership Attributes for New Managers to Follow. Are you a new manager about to take on the challenge of leading others? If leadership is a new role for you, check through these twelve attributes of effective leadership required for people to follow you. How Do You Measure Up? If you’re missing any of the twelve leadership attributes for new managers to follow listed below, do something about it.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Research: Becoming a Manager Increases Men’s Job Satisfaction, But Not Women’s

Harvard Business

HBR Staff. Who wouldn’t want a promotion, particularly to a role with leadership responsibilities? It’s hard to argue against more power and more pay. And indeed, promotions to managerial roles are typically associated with an increase in job satisfaction. Management scholars and practitioners have long argued that employees value promotions not only for the accompanying boost in financial compensation but also because managerial positions offer more authority and opportunities for i

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Cities Should Start Small When Adapting to Climate Change

Harvard Business

Sleepingspider/Getty Images. Adapting to the impacts of human-caused climate change is a major challenge facing cities around the world. More than 80% of the United States’ population and 50% of the world’s live in cities, many of which are in especially vulnerable coastal areas. But what kind of planning approach should city leaders take?

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Cancelled

Seth Godin Blog

All those meetings you have tomorrow--they were just cancelled. The boss wants you to do something productive instead. What would you do with the time? What would you initiate? If it's better than those meetings were going to be, why not cancel them?

Meeting 24
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Your Strategy Should Be a Hypothesis You Constantly Adjust

Harvard Business

Jonathan Knowles/Getty Images. The widely accepted view that strategy and execution are separable activities sets companies up for failure in a fast-paced world. One of us (Paul) is a strategy scholar and economist; the other (Amy) studies organizational behavior and operations management. We came together to consider why strategy so often breaks down in the execution stage.

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Writing for Social Media: Twitter

MBO Partners

Five tips for more effective social media writing on Twitter.

Media 28
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Harvard Business

odla3D/Getty Images. At age 41, I am where I want to be in my career: running my own sales-training business, with enough clients lined up that I can probably live comfortably for the next several years. But I’m in trouble. Every Gen Xer is. Younger generations are quickly taking over the workforce. They’re also becoming the decision makers and the most hotly pursued consumers.

Sales 28