Thu.Mar 08, 2018

article thumbnail

Consultant Vs. Consulting Business Owner: What’s the Difference?

Consulting Success

Transcript: Let’s talk about the difference between a consultant and a consulting business owner, because they’re very different, and a lot of people don’t understand the difference. If you get your client from other agencies, if you work essentially for one main client — typically for a long stretch of time — you might be doing consulting work, but you’re not really what I would call a consultant.

article thumbnail

Consulting Website Design 017: Market Research [VIDEO]

Tsavo Neal

In this episode, you’ll learn how to do effective market research to learn more about your prospects — and write copy and content that will drive them to take action. ( Slides ). Key Points. It’s very difficult to write good copy and content unless you know the problems, desires, and uncertainties of your prospective client. One of the best ways to get inside the minds of your prospects is to read the comments sections of articles that share the same audience as you.

Video 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Troubles at the Top: Challenges Facing the Modern CEO

SkillQuo

We dug, spoke, polled, and researched CEO concerns, and we unearthed a few nuggets on the biggest challenges facing CEOs of companies. CEOs have had a particularly tough year in 2017. More CEOs were laid off, resigned, or fired last year than in any other year in over a decade. According to the Wall Street Journal and Liberum’s research, 919 chief executives resigned, retired or got fired at publicly traded North American companies, the highest number in at least a decade.

article thumbnail

The Benefits Of A Culture Of Learning

Clarity Consultants

From a business perspective, it's critical to grow. That growth drives financial success, innovation, and helps organizations scale in ways that can deliver greater services and products to customers over time. But growth for growth's sake is rarely a smart strategy. Growth supported by a culture of learning is what will help your company stay relevant over the years.

Culture 58
article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

When Cookie Monster Goes on a Diet

Strategy+Business

Consumers' bonds with brand characters are much like trusted friendships. And when that old pal gets a makeover, certain consumers will be resistant to the change.

56

More Trending

article thumbnail

Your kitchen table

Seth Godin Blog

You open the door and the vacuum cleaner salesperson comes in, and dumps a bag of trash in your living room. Or a neighbor sneaks in the back door and uses a knife to put gouges on the kitchen table. Or, through the window, someone starts spraying acid all over your bookshelf. Why are you letting these folks into your house? Your laptop and your phone work the same way.

54
article thumbnail

3 Tips on Building Better Habits

LSA Global

Building Better Habits is Not Easy. The process of building new habits and developing top talent is fraught with challenges. It is not easy to break out of the old pattern and consistently practice the new. It takes discipline, focus, monitoring and commitment. Whether you’ve decided to develop healthier eating habits in your personal life or you need to change the habits of your employees to more clearly align with where the company is going, you need a plan and some inspiration.

Talent 43
article thumbnail

The Advice We Get and Give

Harvard Business

From the Women at Work podcast: Listen and subscribe to our podcast via Apple Podcasts | Google Play | RSS. Download this podcast. Negotiate harder. Don’t be such a perfectionist. Get more sleep. Professional women get all kinds of advice — some of it helpful, some of it really unhelpful, and some of it nice-sounding but pretty impossible to use.

article thumbnail

How to Improve Concentration and Focus at Work

MBO Partners

Minimize distractions and stay on tasks with these eight tips.

How To 28
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Generational Conflict

Harvard Business

Do you have a hard time with older or younger co-workers? In this episode of HBR’s advice podcast Dear HBR: , co-hosts Alison Beard and Dan McGinn answer your questions with the help of Jennifer Deal , an expert on generational issues at the Center for Creative Leadership and the co-author of What Millennials Want from Work. They talk through what to do when you’re struggling with an older colleague, when you’re managing a much older worker, and how to motivate younger employee

Data 29
article thumbnail

Research: Do People Really Get Promoted to Their Level of Incompetence?

Harvard Business

HIROKAZU JIKE/Getty Images. You’ve probably encountered managers you admire more for their technical skills than for their actual leadership skills. Perhaps it’s the familiarity of this experience that lends the Peter Principle its popular appeal. The Peter Principle, laid out in a 1969 book by Dr. Laurence J. Peter, describes the following paradox: if organizations promote the best people at their current jobs, then organizations will inevitably promote people until they’re no

article thumbnail

Why the Best Internal Candidate Might Be from an Unlikely Part of the Company

Harvard Business

Muriel de Seze/Getty Images. Nearly a decade since Gallup released its bible, Strengths-Based Leadership, which asserts that great leaders are always investing in strengths, we are learning that the opposite may also be true. The more traditional strengths-based approach highlights that when work focuses on individuals’ strengths, employees are six times more likely to be engaged in the job, according to Gallup.

Company 28
article thumbnail

What Retail Can Teach Health Care About Digital Strategy

Harvard Business

Fanatic Studio/Getty Images. Retailers know they have to find the right blend of digital convenience and in-person service. Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store.

Retail 28
article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

Tariffs Are the Wrong Way to Fight Unfair Trade Practices

Harvard Business

Danny Lehman/Corbis/VCG/Getty Images. As is the case on so many issues, President Trump has been all over the map on trade. While he took a hardline protectionist stance during the presidential campaign and for much of his first year in office, he and several of officials of his administration have signaled in recent months that they were rethinking their hostility toward multilateral approaches to trade problems.