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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 224
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.

Journal 72
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Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Hiring and developing great people to support you. Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers.

Media 82
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Conversation with A.T. Kearney

Tom Spencer

We have a series of formal and informal training sessions which consultants must join as part of their development – certainly the formal training. Kearney Consulting use the case interview in its recruitment process? Tom: How many interview rounds are there? Kearney: At campus level, two rounds of 2 interviews.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. For example, consider Dez Blanchfield , whom I interviewed. The rise of social media has created a new type of local partner: local digital influencers. Building an Effective Influencer Strategy.

B2B 35
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Technical Experts Need to Get Better at Telling Stories

Harvard Business

From my vantage point at MaRS , the Toronto-based start-up innovation hub, I have the opportunity to meet, interview, and write about some of the remarkable people and discoveries emerging from Canadian institutes and startups. Don’t believe that plain, clear writing is dumbing your ideas down.

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IT Can’t Be Slower than the Rest of the Business - SPONSOR CONTENT FROM IBM

Harvard Business

Where our clients struggle and where we see challenges is not in the area of new product development. I interviewed the leaders of many fabled Scrum companies, agile certification firms, and some Big 4 consultants, but the advice we got was all product-focused. Standard agile approaches like Scrum and SAFe work pretty well for that.

Agile 28