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How To Get The Attention Of Top Executives: The “Sidestep” Method

Tsavo Neal

Instead, they rely on a small army of advisors who provide specialized knowledge based on their qualifications, experience, and skills. Let’s say, for example, that you’re a consultant who wants to help renewable-energy companies create effective business plans – and by “effective” we mean “able to help raise financing.”.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts.

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How to scale shared success through collaboration and trust

Kates Kesler

For instance, a marketing person may want to create a network that includes the finance manager who can release funding for a campaign, the web developer who can program the campaign pages and the product specialist who can explain the features and benefits of the solution.

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Can African Tech Startups Succeed in a World Dominated by Facebook and Google?

Harvard Business

Across African markets, information and communication technology (ICT) is facilitating the process of socioeconomic developments. Nigeria’s Paystack began in Lagos and has since relocated some of its core developments to Silicon Valley. Major investors, typically from outside the U.S.,

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The Startups Most Likely to Succeed Have Technical Founders Who Quickly Hire Businesspeople

Harvard Business

Technical skills are typically required to implement a new business idea, while business skills are required for conducting market research and finding a promising niche or for securing financing during research and development stages.

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A.T. Kearney Interview & Culture

Management Consulted

Kearney’s digital business service aims to help these companies stay at the top of their game in the digital world – separating hype from potential digital disruptors & developing specific digital strategies designed around the company’s capabilities. Innovation. Strategic IT. Sustainability. Johannesburg. Career Path.

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How the Data That Internet Companies Collect Can Be Used for the Public Good

Harvard Business

Developed in collaboration with Facebook, the report seeks to understand how public and private organizations can join forces to use social media data — through data collaboratives — to mitigate and perhaps solve some our most intractable policy dilemmas.

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