Rick Conlow
DECEMBER 6, 2022
This costs companies billions of dollars in lost sales, and profits. In addition, it degrades the customer experience, sales and profits. This means better customer service, sales, productivity, and profits. See this complimentary white paper: 5 Cultural Habits of Customer Driven Companies.
Prudent Pedal
MARCH 27, 2020
Write 2 new white papers-I have five white papers swirling around in my mind. Firms talk about culture. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Firms talk about brand.
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Harvard Business
SEPTEMBER 25, 2018
million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. After building relationships with targeted WeChat influencers, the company’s marketing team developed an affiliate sales model through which the influencers promoted their product licenses, and then both sides split the generated sales.
Harvard Business
JULY 19, 2017
In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.
Harvard Business
SEPTEMBER 14, 2016
Zappos Insights was created to “share the Zappos Culture with the world” and help companies strengthen their own culture and core values. The Insights team offers tours of Zappos Headquarters, Q&A sessions with Zappos leaders, content subscriptions, and a “full culture immersion” through live events.
Harvard Business
OCTOBER 30, 2017
Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. Or they may even put the entire company up for sale. Innovation at GE was on a roll. Then it wasn’t.
1 to 1
MAY 3, 2013
Sales Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. Sales Effectiveness. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement.
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