Rick Conlow

DECEMBER 6, 2022

This costs companies billions of dollars in lost sales, and profits. In addition, it degrades the customer experience, sales and profits. This means better customer service, sales, productivity, and profits. See this complimentary white paper: 5 Cultural Habits of Customer Driven Companies.

Video 96

Video eBook Leadership Sales 96

Prudent Pedal

MARCH 27, 2020

Write 2 new white papers-I have five white papers swirling around in my mind. Firms talk about culture. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Firms talk about brand.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. The rise of social media has created a new type of local partner: local digital influencers.

B2B 35

B2B Education Media B2C 35

Harvard Business

JULY 19, 2017

In many functional areas, such as plant maintenance, purchasing, sales calls, or accounting, more traditional structures and processes likely will deliver lower cost, more repeatable outcomes and more scalable organizations. Amazon makes extensive use of well-researched white papers to help focus the management team on critical decisions.

Agile 28

Agile How To Enterprise Metrics 28

Harvard Business

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn. The second is perspective. The third is skillset.

Leadership 28

Leadership Recruiting Recruitment Training 28

Harvard Business

AUGUST 1, 2017

In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and cultural change. They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms.

Engineering 28

Engineering Company Data Enterprise 28