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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 87
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With Agile Approaches, No Need to “Meet” or “Enforce” Deadlines

Johanna Rothman

The company had deadlines because it wanted to meet market demands. Because the “teams” couldn't deliver something small, they didn't demo very often. Over months, they stopped demoing anything. Because no one saw any demos, management couldn't trust the teams to deliver. Why do you have deadlines?

Agile 85
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Different Cultures See Deadlines Differently

Harvard Business

We all have the tendency to look at other cultures through the lens of our own. In my experience working and teaching across cultures, I’ve noticed one important area where this frequently causes conflicts: deadlines. Western cultures tend to view time as linear , with a definitive beginning and end. Pamela Hinds.

Culture 32
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Where I Think “Agile” is Headed, Part 5: Summary

Johanna Rothman

This post is about what you can do to create an agile culture, regardless of where you are in the organization. BTW: One more thing about an agile culture: Many of the people I spoke with at the conference are convinced they need to “scale.” And, they change the culture to one that supports agile approaches.

Agile 65
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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

Not only does each team have all the skills and capabilities it needs, but the product line has all the skills and capabilities it needs to manage the culture. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us. That includes product ownership.

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

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How to Build a Better Sales Playbook

LSA Global

And because every sales team has a unique sales strategy, culture, solution, and definition of winning, the best sales playbooks are unique to each organization and target buyer persona. Sales Culture. Do not underestimate the need for the right sales culture to meet your targets. Sales Talent.

Sales 28