Course Marketing ROI Video 
Tsavo Neal
MAY 8, 2019
Marketing your consulting services through your website requires your prospects to read your content. Professional photography — professional headshots, pictures of you speaking in front of a crowd, pictures of your books, videos of you speaking, etc — are important social proof elements. Content Testimonials. McKinsey & Company.
Harvard Business
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
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Tsavo Neal
SEPTEMBER 21, 2017
Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. 5-day mini-series or course. They are a new lead.
The Fearless Marketer
MARCH 26, 2018
In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. A clear marketing advantage. My sales training client is developing an ROI guarantee, however, it will be customized for each client, depending on the kind of business, the current status of the sales force, etc.
Tsavo Neal
OCTOBER 19, 2017
Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. 5-day mini-series or course. They are a new lead.
Harvard Business
JUNE 12, 2017
Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. Although curriculum-based training — classroom-type courses typically focused on a selling methodology and activities like time management — has its place, it should only be treated as a foundation.
Harvard Business
OCTOBER 9, 2017
I’ve also independently developed a number of online courses so have thought deeply about which kind of programming is appropriate for professionals’ needs. But if you’re looking to hone specific skills, rather than get a broad overview, you might prefer a targeted executive education program or online course.
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