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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88
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Consultant marketing : The Brutal Truth About Trust

Jerry Fletcher

The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. Since then I’ve been a consultant for your company and you’ve referred me to other profitable business and even one company you had invested in, why does that speech stand out in your mind?”.

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Epicflow Implementation Guide: Essential Steps and Best Practices

Epicflow

After that, they are given access to a simple demo environment with a standard set of configurations, where they can test how our system works. If your company uses other project management tools like Jira, MS Project, or Oracle Primavera, the demo environment will be adjusted accordingly. User training and adoption.

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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. See Jerry’s speaker demo reel. It is all about them I say.

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Consultant Marketing Trust Barometer

Jerry Fletcher

“A stunning 92 percent of employees surveyed in the 2020 Edelman Trust Barometer say that they expect their employer’s CEO to speak up on one or more issues ranging from income inequality to diversity and training for jobs of the future. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link]. Richard Edelman.

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Of Course People Aren’t Going to Do What They’re Told

Markovitz Consulting

As one passenger on the flight explained, That 30-second demo of how to put the mask on properly is such an insignificant portion of most of our lives. With no kinesthetic training to support the flight attendant’s instruction, it’s highly unlikely that people will do it properly. He shouldn’t have been.

Course 133
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Leadership tip #9: See & Stop Micromanagement—Learn to Trust Instead

Johanna Rothman

You and your managers might have trained people not to take chances, not to experiment. The more you do that, the more you train the people you lead and serve not to learn and experiment. Ask for a regular cadence of demos, too. The more often you see a demo, the more often you can see the team succeed.