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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. I don’t Know your company’s product. It is all about them.

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Consultant Marketing Trust Factor

Jerry Fletcher

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two. See Jerry’s new speaker demo reel. Your Company.

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Consultant Marketing Game Change

Jerry Fletcher

Change is the heart of consulting. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

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Consultant Marketing Solo DoubleTrouble

Jerry Fletcher

You decided to put your consulting career on the front burner. Not long after that I was trying to convince the man who has now been a client for a decade that moving from doing turnarounds as a CEO or COO to Leadership and Management Consulting was significantly different and that he did not have a team in place to handle the shift.

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Leadership tip #9: See & Stop Micromanagement—Learn to Trust Instead

Johanna Rothman

” When we have insufficient trust, morale and the products deteriorate. Instead, we can extend trust and keep innovating for morale and the products. You and your managers might have trained people not to take chances, not to experiment. Ask for a regular cadence of demos, too. And maybe, right now, you can't.

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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

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