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Consultant Marketing Focus

Jerry Fletcher

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. Should is the operative word. There was a long silence when I told him my absolute minimum fee and noted that I worked only with a handful of elite consultants on a retainer basis. Sounds simple, right?

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Consultant Marketing Credibility Index

Jerry Fletcher

If you are a consultant it is a pretty good bet that you have a profile on Linked In. Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like. So why do so many consultants make it so hard to contact them? What to consider.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. If they were uncomfortable talking about any part of the operation, now is the time to ask. We acquire additional expertise in the industry and markets in which the client participates.

Meeting 52
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Consultant Marketing Assessments

Jerry Fletcher

We tried to operate based on the new insights and found that knowing each team members strengths and weaknesses in psychological jargon was no substitute for having an increased awareness of the emotional basis of our behaviors and a little more caring. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link].

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Consultant Marketing Brand Disruption

Jerry Fletcher

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. That is a winner. Who trusts you?

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The Brand Timeline

Jerry Fletcher

Why operates at the emotional level down in the oldest part of the brain where all decisions are made. Consultants need to know how to analyze problems in ways that point toward solutions. Or the computer technician that makes sure your view of operations on the computer doesn’t change while explaining what she is doing step by step.

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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.