Consulting Matters

FEBRUARY 20, 2018

Hooray your marketing efforts have paid off! At the end of the day, the main thing that you sell to your client is not your methodologies or even your expertise. Ask about how long they worked for the company. It's how do you transition the conversation from talking about methodology to business performance gaps.

Methodologies 195

Methodologies Meeting ROI Consulting 195

Strategic Planning and Management Insights

MARCH 6, 2023

McKinsey & Company discovered that data-driven firms are 23 times more likely to acquire customers , six times more likely to retain them, and 19 times more likely to be profitable than their counterparts without a data-driven culture. While intuition and gut feelings are useful, decision-making should be based on data and analysis.

Report 98

Report Data Strategy Strategy 98

Consulting Success

JUNE 12, 2017

Instead, I wanted to learn about business, law, and marketing and then combine that knowledge with opportunities in Asia. The rest is history, but I got what I wanted and ended up taking classes in international law, marketing, and economics to support what I was learning, and the Asian Business Studies Program was born.

Consulting 190

Consulting Engineering Study Marketing 190

Martinka Consulting

OCTOBER 27, 2017

I’ve been working with a client company on the implementation of an ESOP (Employee Stock Ownership Plan). There’s a Third-Party Administrator, Attorney for the Company, Trustee, Attorney for the plan, and business appraiser (and I found most appraisers don’t do ESOP valuations). But what about in other aspects of business?

ROI 40

ROI Cash Flow Methodologies Small Business 40

Harvard Business

SEPTEMBER 24, 2018

The remainder work for Orange (née French Telecom), which launched VBN in 2014 to teach its programmers and engineers how to work with and learn from people outside of the company. It’s typically assumed these companies are seeking a jolt of hipness. Some companies are aggressively testing both.

Company 31

Company Case Interview ROI Engineering 31

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 32

Marketing Advertising Media Video 32

Asamby Consulting

OCTOBER 24, 2022

For many companies, labor cost is by far the biggest cost position. The effect of baby boomers retiring, for some industries accelerated by COVID-19 has led to a dramatic shift in the employment market. The total value an employee gets out of working with your company comprises many factors. Compensation is an important one.

ROI 40

ROI Tools Travel Sales 40

Harvard Business

JUNE 12, 2017

companies spend over $70 billion annually on training, and an average of $1,459 per salesperson — almost 20 percent more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales training is disappointing. Consider Salesforce Commerce Cloud.

Sales 31

Sales Training Training How To 31

Harvard Business

DECEMBER 4, 2017

Shore up your company’s first line of defense. Companies engage in a repeating cycle of building new services, experiencing public security incidents on them, and then implementing new security controls and protocols, which appear effective—until they are not. Insight Center. The Human Element of Cybersecurity.

Data 29

Data ROI System Education 29

Consulting Matters

JUNE 24, 2020

Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot. There are two massive benefits for shifting your marketing focus from finding clients to ATTRACTING clients through building your marketing system.

Consulting 156

Consulting How To System Sales 156