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Proposals, Part 1: Why Are They A Waste?

The Consultants Peer Group

We give away our Intellectual Property (IP). We are not, folks, preparing financial statements that need to be comparable to others in the same industry. Some of them have a background and context section that provides more information about the client, the industry, and the market situation.

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Cornerstone Research Interviews and Culture

Management Consulted

Note the diversity of industries Cornerstone Research works with, especially as many of these are quite specialized. Intellectual Property. Industries. However, the cases that these law firms are involved in can represent any industry imaginable, from telecommunications to manufacturing and everything in between.

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Growth Ideas From London

Chad Barr

Identify the average growth of our clients vs. the domestic or global growth of the industry. Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectual property. Talk about why our clients have surpassed others.

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Friday Fusion: October 9th, 2020

Tsavo Neal

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Offer your service for a specific industry. I like positioning towards a specific industry. Stop going out to find clients.

B2B 15
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4 Mistakes That Kill Crowdsourcing Efforts

Harvard Business

One author of the Harvard Business School Case Study on Threadless observes that, based on numbers of applications, the odds of winning admission to Harvard are higher than the chance of winning a Threadless contest. Each winner receives just $2,500. This puts friction on knowledge sharing.

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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. These are rarely studied questions. We validated our quantitative approach by reviewing several case studies of U.S. Fuse/Getty Images.

Company 28
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Case studies. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work? Cold email.