article thumbnail

An Overview of Digital Marketing Consulting

Tom Spencer

A key reason that businesses are increasingly willing to spend on digital marketing is that many of the key engagement metrics can be easily measured: e.g., open rates, clickthrough rates, and conversion rates. Digital marketing courses are also available online , and are a great way to boost your portfolio. to reach US$378 billion.

article thumbnail

Case Study: Are Our Customer Liaisons Helping or Hurting?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Amrita glanced at Jai, then answered, “There are the usual reasons, of course, but I’m starting to wonder about the PCE position.” ” he asked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Insider’s Look at The Case Interview Scoring System

Management Consulted

Beyond our experience at the firms themselves, which we’ve incorporated into our MC-specific scoring guide, we do have 550+ case studies in our Case Bank from firms and consulting clubs across the country – and we’ve used these scoring charts on all of them. Further Reading on Case Interviews.

article thumbnail

Consulting Case Anatomy – A Simple Breakdown

Management Consulted

As a prospective consultant, one of the things that can seem the most mysterious in the case study prep process is wondering what the interviewer is going to ask you next. Many of you have heard about interviewer-led and interviewee-led case interviews and are wondering how to approach each one appropriately.

article thumbnail

How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

Of course, there are also myriad books and reference guides on the topic. ” Focus on key metrics. Boosting your financial expertise requires figuring out the metrics by which your company measures success. That metric is often expressed in the form of a ratio. “They’re not hard to calculate.

Finance 28
article thumbnail

How to Increase Your Influence at Work

Harvard Business

This won’t translate directly into influence, of course, but it does “make it more likely that others will at least hear you out.” Case Study #1: Stay current and build relationships with your colleagues so that you understand what motivates them. ” You just need to have good rapport with your colleagues.

How To 66
article thumbnail

How to Ask for a Promotion

Harvard Business

” The memo’s bullet points ought to “provide concrete metrics of the impact you’ve had,” descriptions of “solutions you’ve delivered” and financial outcomes for which you’ve been responsible. Case Study #1: Create a “ resume of accomplishments” to bolster your argument.

How To 28