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How to Design an Offer Consulting Clients Will Love

Consulting Matters

What I want to go over in this quick video is how do you set up an offer that converts? I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Here's the difference with the B2C business.

B2C 156
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Related Blog, Video or Podcast Episodes: How to Confidently Articulate the Value of What You Do. Connect on social: YouTube: [link].

B2C 156
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Consultant Marketing Crafting Identity

Jerry Fletcher

But in the Business to Consumer (B2C) world the colorful piece in print or digital form wins the day. In B2B color brochures are preferred whereas In B2C one or 2 colors is well accepted for transmittal. Recently I was reviewing some web sites and one had a video that was silent. I thought my computer sound had crashed.

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B2B sales will never be the same

1 to 1

User-generated video User-generated video allows sellers and other users to create, edit, and share dynamic and personalized video content over email or within social channels. There is also great potential for user-generated videos among sales teams and other internal groups.

B2B 29
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Or if you work in the cosmetics industry, you might identify a local content creator who produces video tutorials tailored for the unique local standards of beauty within your target foreign country.

B2B 36
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How to Convince Customers to Share Data After GDPR

Harvard Business

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

Data 28
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Gain prospects and clients through referrals

ConsultX

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52