article thumbnail

How to Design an Offer Consulting Clients Will Love

Consulting Matters

How to frame my products and services in such a way that they will be irresistible to executive clients?". What I want to go over in this quick video is how do you set up an offer that converts? I also want to talk about the difference between B2C offers and B2B offers. Have you ever wondered.

B2C 156
article thumbnail

B2B sales will never be the same

1 to 1

Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services. There is also great potential for user-generated videos among sales teams and other internal groups.

B2B 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 35
article thumbnail

How to Convince Customers to Share Data After GDPR

Harvard Business

This means delivering personalized content and tailored products or service recommendations to your customers to ensure that they are reaping the benefits of this new regulation. So how can you convince your customers to willingly share their information? By being as transparent as possible about how their data is being used and maintained.

Data 28
article thumbnail

Gain prospects and clients through referrals

ConsultX

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52
article thumbnail

Doing Business in India Requires a Mobile-First Strategy

Harvard Business

Education : The use of mobile video technology in education and skill building for the millions of India’s youth is another bottom-up revolution in making. Two-way video on a 4G platform will enable urban patients to avoid traffic and rural patients to consult remote specialists while making providers more productive with their time.

article thumbnail

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It can deliver both new and historical video content, including past club matches, and the team allows fans to search for specific games using various criteria.

Sports 28