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Consultant Marketing Crafting Identity

Jerry Fletcher

But in the Business to Consumer (B2C) world the colorful piece in print or digital form wins the day. In B2B color brochures are preferred whereas In B2C one or 2 colors is well accepted for transmittal. Recently I was reviewing some web sites and one had a video that was silent. I thought my computer sound had crashed.

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How to Design an Offer Consulting Clients Will Love

Consulting Matters

What I want to go over in this quick video is how do you set up an offer that converts? I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. The reality is content marketing is not dead.

B2C 156
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Check out our marketing agency services, mentoring programs and courses at [link]. Connect on social: YouTube: [link]. LinkedIn: [link].

B2C 156
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B2B sales will never be the same

1 to 1

Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.” There is also great potential for user-generated videos among sales teams and other internal groups.

B2B 29
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 35
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How to Convince Customers to Share Data After GDPR

Harvard Business

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

Data 28
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Gain prospects and clients through referrals

ConsultX

“Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C.

B2C 52