Consulting Matters
SEPTEMBER 7, 2021
During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients).
Consulting Matters
AUGUST 12, 2020
What I want to go over in this quick video is how do you set up an offer that converts? I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. So you want to make sure you do that.
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1 to 1
AUGUST 30, 2021
Sales teams still relying on “old school” strategies and tactics will only go so far. User-generated video User-generated video allows sellers and other users to create, edit, and share dynamic and personalized video content over email or within social channels.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. The influencer relations program has become a core component of the company’s China market strategy — now the firm’s largest market outside the U.S.
Harvard Business
MAY 25, 2018
Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. Yet the regulation impacts all companies globally, including those in the United States, that collect and manage data on citizens in the EU.
Harvard Business
DECEMBER 23, 2016
In order to create value in India in the coming decade, companies must have a mobile-first strategy. Education : The use of mobile video technology in education and skill building for the millions of India’s youth is another bottom-up revolution in making. There is also a mega opportunity in the cyber security sector.
ConsultX
SEPTEMBER 7, 2021
.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.
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