Wakeman Consulting Group: Dave's Blog

JUNE 14, 2023

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. The big lessons from this recent decline in Bud Light sales: * Brand Purpose is mostly BS. It is too simplistic for me.

Sales 40

Sales Journal Marketing Groups 40

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Harmonious Workplaces

DECEMBER 27, 2023

ExecuSearch Staffing Solutions offers executive search and placement services specializing in Logistics, Distribution, Supply Chain, Manufacturing, Engineering, Sales, Marketing and Retail positions with some of today’s leading companies. Brenda helped to place me in a digital marketing position. With more than 33 yrs.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Next week, we look at the numbers that can help you create more sales opportunities in 2023. Projects with some of the leading brands in the world: sports, venues, and beyond into professional services, B2C, and more. One Big Thing: I’m going to be teaching an applied brand management class in 2023. To the Tickets!

Sports 64

Sports B2C Research Marketing 64

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Aspiring consultants in this space should seek an MBA or a qualification in business management or economics.

Development 88

Development Consulting B2C B2B 88

Harvard Business

MAY 18, 2018

Delivering experiences that produce more B2B sales is another. Read more from Accenture Strategy: How to Become a Future-Ready Business. Complicating matters is the fact that customers don’t engage with sales channels as they used to. They miss out on growth opportunities that reside outside the traditional sales cycle.

B2B 28

B2B Accenture Strategy Strategy 28

Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 28

B2B B2C Sales Data 28