Keeping B2B Marketing Content “Human”
Women in Consulting
APRIL 10, 2014
So why is there so much bad B2B marketing content out there? It’s not a lack of creative storytelling talent. B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. We recommend a product because it solves a very real human problem. Marketers know this.
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