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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. Make room for new technologies.

Retail 28
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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Conventional wisdom would seem to suggest that companies have no incentive to lengthen the life cycle of their products and reduce the revenue they would get from selling new goods. For the most part, consumers control what happens to a product. Another apparel company, Patagonia , a high-end outdoor clothier, follows the same credo.

Company 28
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 43
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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

Here are five ways brands can start using direct messaging in their digital marketing strategies to stand out and win consumer loyalty. Listing it on the company’s Facebook and Twitter profiles and right on the product package is a good place to start. Customer service. Users expect immediate answers to their questions.

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Producer Prices Decline More Than Expected, Services Disappoint; Oil Approaches $29

MishTalk

Product Detail : About half of the December drop in the index for final demand goods is attributable to prices for gasoline, which fell 8.3 Product Detail : Leading the December advance in the index for final demand services, prices for services related to securities brokerage and dealing jumped 30.3

Retail 28
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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Podcast Advertising & Sponsorships The most popular podcast monetization strategy is podcast advertising. Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Buzzsprout Ads pay $14 CPM.

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An Agenda for the Future of Global Business

Harvard Business

Meanwhile, business was free to focus on generating growth, productivity, innovation, and, ultimately, societal wealth. Software, sensors, and analytics are shifting value creation from stand-alone products to combinations of products and services. “Strategies for Two-Sided Markets” 3. Related Video.