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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Differences in interests, values, and preferences vary dramatically across cities, states, and countries, so it is important for consultants to recognize these differences and customize marketing strategies accordingly. Assessing the progress of your marketing strategy.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

“Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC. “By

Data 29
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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

But recall what Brazil''s finance minister said on March 3, 2012 in a currency war declaration on the US: " When the real appreciates, it reduces our competitiveness. In the meantime, please consider Japan Finance Minister Seeks Record Debt Servicing on Interest on National Debt; What''s Next? Mike "Mish" Shedlock.

Apparel 76
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Job Hub: TOMS Jobs and Culture

Management Consulted

Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. We offer a bi-monthly newsletter (by application only) for high level strategy jobs at top firms around the world. 28% of Management Consultants Pursue Finance. Related posts: Post Consulting Jobs.

Culture 100
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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

In foods, beverages, health, beauty, and apparel local variations really do matter. A systemic approach is needed to deploy brand strategies and to commercialize new product ideas across regions. Finance and IT systems have to support consistent analysis across organizational boundaries. Common methods and tools.

Agile 50
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How Digital Leaders Get the Right Work Done - SPONSOR CONTENT FROM WORKFRONT

Harvard Business

Workfront CEO Alex Shootman says digitization is happening in most companies on a function-by-function basis, leaving teams to work in silos instead of executing new strategies together. But now what people are saying is, “I cannot execute the business strategy of the company.” ” Download this interview.

Apparel 30
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The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward.

Energy 28