Kates Kesler

DECEMBER 16, 2013

In foods, beverages, health, beauty, and apparel local variations really do matter. A systemic approach is needed to deploy brand strategies and to commercialize new product ideas across regions. New metrics and incentives may be required to make collaboration rational for local managers. Common methods and tools.

Agile 50

Agile Analysis Apparel Resources 50

Harvard Business

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward.

Energy 28

Energy Airlines Culture Retail 28

Kates Kesler

JUNE 11, 2014

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82