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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Designing an optimal channel distribution strategy (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Last words.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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Currency Lessons: Think a Sinking Currency is Always Good For Manufacturers?

MishTalk

But recall what Brazil''s finance minister said on March 3, 2012 in a currency war declaration on the US: " When the real appreciates, it reduces our competitiveness. In the meantime, please consider Japan Finance Minister Seeks Record Debt Servicing on Interest on National Debt; What''s Next? Mike "Mish" Shedlock.

Apparel 76
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Job Hub: TOMS Jobs and Culture

Management Consulted

Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. Founded by Blake Mycoskie in 2006, TOMS is the profitable product of a philanthropic vision. We offer a bi-monthly newsletter (by application only) for high level strategy jobs at top firms around the world.

Culture 100
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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. In foods, beverages, health, beauty, and apparel local variations really do matter. Global brands (and aspiring global brands) often represent only a portion of the company’s growth potential.

Agile 50
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How Digital Leaders Get the Right Work Done - SPONSOR CONTENT FROM WORKFRONT

Harvard Business

Workfront CEO Alex Shootman says digitization is happening in most companies on a function-by-function basis, leaving teams to work in silos instead of executing new strategies together. But now what people are saying is, “I cannot execute the business strategy of the company.” They will design a product faster.

Apparel 30
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The Benefits of Hiring Your Best Customers

Harvard Business

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. That’s why it’s imperative to ensure your strategy deeply resonates with your organizational culture. With superconsumers, this is actually straightforward.

Energy 28