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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

Car-rental giant Hertz has worked to develop a “Just in Time” approach to delivering highly relevant offers at the exact moment when the customer is evaluating deals across the channels they prefer, whether it is through call-center agents, counter terminals, handheld devices, or the Hertz web site. Under Armour, Inc.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

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Companies Are Working with Consumers to Reduce Waste

Harvard Business

Some retailers and manufacturers—in the apparel, footwear, and electronics industries—have launched programs to make their customers interested in preserving their products and preventing things that still have value from going to the landfill. Enormous opportunities also lie with e-waste.

Company 28
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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. In this distributed workforce, stylists are measured by a variety of metrics, including the amount of money a client spends, client satisfaction, and the number of items a client keeps per delivery.

Company 28
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

That means choosing the right dashboards, defining which metrics matter most and mapping out how long-range planning, resource allocation, and budgeting will work. One CEO we know worried that some principles developed by his senior team were too generic to help them evaluate different operating model options. ” he asked.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. In foods, beverages, health, beauty, and apparel local variations really do matter. Global brands (and aspiring global brands) often represent only a portion of the company’s growth potential.

Agile 50
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

Companies deploying emotional-connection-based strategies and metrics to design, prioritize, and measure the customer experience find that increasing customers’ emotional connection drives significant improvements in financial outcomes.

Retail 50