Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance
Harvard Business
MARCH 21, 2018
Car-rental giant Hertz has worked to develop a “Just in Time” approach to delivering highly relevant offers at the exact moment when the customer is evaluating deals across the channels they prefer, whether it is through call-center agents, counter terminals, handheld devices, or the Hertz web site. Under Armour, Inc.
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