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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Microsoft intimately knows what business people in specific industries need to succeed.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Oftentimes, the user experience developed by a company for its customers overlooks critical components of the underlying intents the customer wants resolved through their customer experience (CX),” says Ravi Bharadwaj, executive director of corporate strategy at TTEC.

Data 29
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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

The investment industry is changing. These two trends may seem separate—or, some people believe, incompatible—but together I believe they have the power to improve finance’s role in the world. Hiroshi Watanabe/Getty Images. Index funds can be a force for sustainable capitalism. This is not just case-by-case evidence.

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The Benefits of Hiring Your Best Customers

Harvard Business

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. There can be a lot of stress in this industry.

Energy 28
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Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Now, case interviews for non-consulting industries tend to really intimidate candidates. However, the key takeaway is that good quality material for consulting interview prep will be perfectly well-suited to preparing you to face case interviews in other industries as well. Why are case interviews so similar across industries?

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

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7 Charts Show How Political Affiliation Shapes U.S. Boards

Harvard Business

We also found that industry matters. Boards of companies operating in the consumer discretionary industry have a disproportionately high representation of Democrats, while boards operating in the industrials and energy and utilities industries skew more Republican.