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Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

Take a look: Or what about this ad for British Airways that was released only weeks after Malaysian Airline Flight 370 vanished without a trace: Even though the British Airways ad was planned months before it was released, there’s still no excuse. Case Studies Crisis Prevention' I can’t stress it enough.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Case Studies Crisis Prevention' appeared first on Agnes + Day.

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Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

The field is constantly changing and there appears to be more cases and situations that arise that come up in the field. Malaysian Airlines (twice). The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. US Airways. The list goes on and on.

Research 104
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The Ultimate Question 2.0 Book Review

Management Consulted

What you will find, however, is a truckload of case studies giving you comparative analysis, real stories, surveys, research, and techniques adopted by some really renowned companies – including many successes, but also huge failures. Why is this important to know?

Bain 100
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Case studies. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work? Cold email.

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Where Predictive Analytics Is Having the Biggest Impact

Harvard Business

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 44
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Delivering an Unforgettable Customer Experience - Think customers.

1 to 1

1to1 Case in Point. Industry Events. This years winners for the Gartner & 1to1 Media CRM Excellence Awards , Intuit and United Airlines, are able to accomplish this in different ways. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing.

Media 51