Airlines Case Interview Marketing Meeting 
Tom Spencer
DECEMBER 5, 2020
Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.
CaseInterview.com
JUNE 1, 2020
The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). Sometimes, you get lucky because the market moves toward you. Think Zoom video conferencing; they grew from 10 million to 300 million meeting participants in five months.
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CaseInterview.com
NOVEMBER 26, 2019
In these cases, just connecting the work you are doing to these concerns (and showing how they are related for better or for worse) is perceived as valuable. For example, I am writing this post from the airport where Alaska Airlines (the only major airline with a hub in Seattle) had a computer system outage.
Tom Spencer
JULY 2, 2015
Below we provide a selection of sample consulting case questions. Entering a New Market. Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. A large Korean electronics company is thinking about entering the market for tablet computers.
Management Consulted
OCTOBER 3, 2012
The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.
CaseInterview.com
MARCH 21, 2019
I've had several requests to provide an example of a case involving the Capacity Change Framework as described in my case interview frameworks article. First, you don't see this kind of case very often. I did 60+ case interview questions and never saw this case even once. DEFINITIONS. .
CaseInterview.com
MAY 9, 2019
A number of my McKinsey friends’ startups succeeded, in some cases wildly so (one of them was StubHub). I suffered from a moderate case of depression and an extreme case of self-doubt. I am going to help out Porter by helping her reach a larger audience (in this case, you). My two back-to-back startup attempts failed.
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