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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible. Firms regularly visit target school campuses, and buy online advertising on LinkedIn and Facebook to boost their applications.

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 “Additional Responsibilities” in Consulting

Tom Spencer

During both consulting recruiting and the initial months working in consulting, experienced by myself and my friends, the top priority for a consulting career which has been consistently emphasized has been delivering excellent client work. Recruiting support. Thought leadership. Firm wide volunteering / community support.

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Gallup Consulting Interviews and Culture

Management Consulted

In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.

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Part 1: How to Optimize Your LinkedIn Profile for Independent Consulting

Successful Independent Consulting

Your headline functions the same as an advertisement headline; its primary purpose is to get the target audience to want to find out more. Use keywords that recruiters and potential clients may use in their searches. To do this go to your profile and look for the section just below the square advertisement in the sidebar.

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6 Signature Traits of Inclusive Leadership - SPONSOR CONTENT FROM DELOITTE DIGITAL

Harvard Business

We’re discussing a new Deloitte report around leadership in a diverse new world. This report makes the point that people in leadership roles are facing new demands because the context for leadership is changing. Does this new form of leadership that you call inclusive leadership demand a whole new approach to leadership?

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Boardroom Musical Chairs

The Nonprofit Consultant

When we only recruit within our existing circles, we don't open up our boards to new ideas, new connections, and a broader range of experience. Others advertise for board members the same as they'd do for any open staff position. Or are you actively developing new sources of recruitment? So, what about your organization?

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PM Career Paths

Tom Spencer

Other areas of study include management, marketing, public relations, statistics, and advertising. A director-level role requires profound leadership experience and the ability to build and trust a team to deliver the necessary work without getting in their way.