Remove Advertising Remove Industry Remove Intellectual Property Remove Productivity
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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. Register Your Trademarks.

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Business Book Review: Lords of Strategy

Management Consulted

This book covers the consulting industry from the 1930s through 2009. You will be introduced to the founders of the consulting industry (Bruce Doolin Henderson, Bill Bain, James McKinsey, Marvin Bower, Michael Porter, Tom Peters, etc.) Advancements in technology most definitely affect every aspect of business in any industry.

Strategy 139
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Why Are We Still Classifying Companies by Industry?

Harvard Business

For more than 60 years, investors, analysts, business leaders, and even governments, have classified companies based on industries. Industry walls are disintegrating at a rapid pace. It’s not an industry in itself. So instead of focusing on vertical industries, it’s time to look at business models instead.

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4 Mistakes That Kill Crowdsourcing Efforts

Harvard Business

Likewise, Quirky tried to manufacture the products its community conceived rather than find expert low cost producers. Firms launching new products today use Alibaba, an effective platform, to find low cost manufacturers with competitive bids. Alibaba makes none of these new products but instead facilitates the match.

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Repositioning Is Not a New Business Model

Harvard Business

We see positioning in the airline industry. While the no-frills approach is a fairly new business model in the airline industry, compared to full service, I suggest that it’s simply different ; it involves positioning on the same basic strategic factors for customers. That’s not the story in the clothing industry.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Online Advertising. Selling productized consulting. Online Advertising. LinkedIn advertising. Jon Jantsch, Duct Tape Marketing. ? Cold email.

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29 Best Personal Websites 2020 (And Why They Have Them)

Tsavo Neal

There’s a pretty good reason for that: it’s where most personal brands—whether you’re talking about fitness influencers or even, in many cases, consultants in the professional services industry—have initial success attracting an audience. It’s where you get people to join your mailing list, buy your product, and enquire about your services.

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