Wakeman Consulting Group: Dave's Blog

JANUARY 22, 2023

of people tell me they price poorly because they don’t understand their market. First, people don’t know their markets because Market Orientation is hard to achieve in many organizations. What is Market Orientation? It is a fancy marketing word that means customer-focused. Why does this happen? Why does it matter?

Marketing 45

Marketing Research Sports Data 45

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

2022 was a tough year for me. 2022 into 2023: Some thoughts, ideas, observations, and other stuff…. Thoughts on 2022: I’m glad I made it out of this one alive. I’m not surprised that the struggle to sell tickets in many markets was real. Predictions for the new year: Selling tickets will be tough in most markets.

Sports 59

Sports Marketing Travel Turnaround 59

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

This is important: Sports teams have lived on long-term premium contracts for a long time. Is that what your market wants or needs? PS: Focus on meaning, emotion, and connection in your marketing …not just the actress or actor, conductor, or something else. While also heavily investing their attention in the sport and the team.

Sports 52

Sports Sales Marketing Metrics 52

Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

Don’t miss the webinar: 11 AM Eastern 13 December 2022. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research.

Sports 64

Sports B2C Research Marketing 64

Buzzsprout

MARCH 6, 2023

Spoken word audio popularity The consumption of spoken word audio (talk radio, podcasts, audiobooks, and sports) is on the rise across the board. As of 2022, Brazil came in first for podcast consumption , followed by Sweden and Mexico. Edison Research and NPR just released their 2022 Smart Speaker Audio Report.

Data 52

Data Advertising Trends Media 52

Martinka Consulting

MARCH 5, 2021

The title is the theme of the book with each chapter being a deal tip or strategy (and it’s available on Amazon). This is a contact sport; the more contacts you make the greater your chance of success and in a shorter period of time. Preparation starts with thinking through what you want to do, when you want to do it, and why.

Balance Sheet 40

Balance Sheet Cash Flow Financial Education 40

Tom Spencer

JANUARY 27, 2023

The company has consistently pushed the boundaries of what is possible with EVs, starting with the Tesla Roadster in 2008, the first long-range electric sports car. This was followed by the Model X, a sport utility vehicle with falcon-wing doors, and the Model 3, a more affordable option for mass market appeal.

Energy 88

Energy Sports Media Industry 88