Remove 2017 Remove Culture Remove Marketing Remove Metrics
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Does Effective Leadership Really Matter?

Organizational Talent Consulting

Great leaders achieve great results and create great company cultures. While working with a large Forbes Top 25 Private Company, we quantified the value of leadership using internal key business metrics and various cognitive and behavioral leader assessments. times greater financial returns than market averages. Kouzes, J., &

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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The Most (and Least) Empathetic Companies, 2016

Harvard Business

The Empathy Index seeks to answer the question: Which companies are successfully creating empathetic cultures? We break down empathy into categories: ethics, leadership, company culture, brand perception, and public messaging through social media. This year we added a carbon metric. Methodology.

Company 28
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How Self-Care Became So Much Work

Harvard Business

It seems likely that the values driving us to be workaholics in the first place are also encouraging us to “optimize” ourselves by using metric-driven “hacks.” But it’s important to see how this ancient tradition is being commodified by our culture as a tool for improvement.

Study 53
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Nearly Half of Companies Say They Don’t Have the Digital Skills They Need

Harvard Business

In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. It’s not that employees are getting less tech-savvy; it’s that the market demands more of each and every one of them. Jump ahead to 2017, and that same metric is just 18%.

Company 41
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When Companies Should Invest in Training Their Employees — and When They Shouldn’t

Harvard Business

companies spent over $90 billion dollars on training and development activities in 2017, a year-over-year increase of 32.5 %. The culture reinforced asking permission for everything. ” She believed her training solution had strategic relevance because it linked to a vital employee metric. Photodisc/Getty Images.

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Why There’s No Such Thing as a Corporate Entrepreneur

Harvard Business

” By June 2017, all three had been cut loose and their projects shelved. That’s not true of public companies, where quarterly metrics are scrutinized by analysts, and activist investors can buy up large stakes and push for change. In March 2015, Target hired three outsiders as “entrepreneurs-in-residence.”