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Friday Fusion: August 21, 2020

Tsavo Neal

The best theme on the market for consultants is X Theme by Themeco. X Theme is the perfect theme for creating effective digital marketing materials for consultants. Tsavo Neal — Designer & Content Marketer. Tsavo Neal Consulting – Founder & Digital Marketing Consultant (OCT 2016 – PRESENT).

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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Rethinking Marketing Measurement from the Ground Up - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

By Matt Lawson, Managing Director, Ads Marketing at Google. Consumers expect more of marketers now. Read more from Google Analytics 360 Suite: Marketing Analytics Can Improve the Customer Experience. 3 Ways Marketing Organizations Can Make Data More Actionable. Creating Customer Value by Harnessing Data.

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Are You A Future-Ready Leader?

Organizational Talent Consulting

This TikTok video and news clip of a robotic server at Denny’s went viral with people on both sides of the debate. It is when leaders use facts extracted from data and metrics to guide business decisions that support business goals rather than relying on experience, intuition, and stories alone. Journal of Political Economy.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. In 2016, another event focused on the opioid-use crisis in Massachusetts and resulted in 18 innovation proposals.

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Rethinking How Medicaid Patients Receive Care

Harvard Business

Nonetheless, CareMore’s leaders decided to move ahead and launched a Medicaid care-delivery program in Memphis and Des Moines, serving 8,000 to 10,000 patients in each market. And in Tennessee, we reduced behavioral-health-related readmissions for our Memphis population from 40% in 2016 to 13% in 2017 and 2018.

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