2016 Development Media ROI 
Asamby Consulting
MAY 4, 2022
Since 2020, due to working primarily remotely , people developed a tendency to compensate for less office presence with more digital meetings. Newport, 2016, Deep Work: Rules for Focused Success in a Distracted World) This leaves employees with little control over their workdays - which reduces productivity even further.
Harvard Business
MARCH 22, 2017
Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Each outbound communication is measured individually for immediate ROI. Old Navy has traditionally dedicated their media budget to TV, particularly around back to school.
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Harvard Business
MAY 29, 2018
To help test drive the future, in 2016 Ford paid about $50 million to acquire Chariot, a startup mobility service. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call. Instead, Ford has had to develop new norms and new competencies to meet its new challenges.
Harvard Business
AUGUST 28, 2017
Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Without support from leadership, your AI transformation might not succeed.
Tsavo Neal
APRIL 27, 2017
81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. Source: Media Post. Social media has become an integral part of how businesses promote themselves.
Harvard Business
JUNE 8, 2018
” In July 2016, the eCommerce team at Vineyard Vines set out to find a solution to help them keep pace with their dynamic customer base and stay true to their principles of authentic, relevant, and personalized communications. A Seasonal Campaign Generates Outsized ROI Through Enhanced Cross-Channel Marketing.
Harvard Business
OCTOBER 9, 2018
The list of actions companies take is well-developed and documented, and most large companies do the following: Slash energy use and emissions in operations. Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. What should they do ?
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