On the Brink

Longing For The Day When We Don't Need International Women's Day

On the Brink

"If the Golden Rule is to treat people as you want to be treated, the Platinum Rule is to treat people as they want to be treated. If you're truly a global citizen, you have to practice the Platinum Rule." - Denise Meagles.

Are Outdated Myths Holding You Back? Smash Through Them!

On the Brink

In 2020, there were over 400,000 women lawyers, making up almost 36% of all practicing attorneys in the US.

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For Women In Business, Now Is The Time To Achieve Your Dreams

On the Brink

In my new book , " Rethink: Smashing The Myths of Women in Business ," I expose many of the myths that for centuries have held women back from achieving what they knew they could.

Kamala Harris: Boldly Smashing One Of The Highest, Hardest Glass Ceilings

On the Brink

Photo credit: Joshua Roberts of Reuters/CNNpolitics. Finally it happened. We now have our first female vice president. Our first Black vice president. Our first South Asian vice president. Our first Second Gentleman. Our first Jewish vice presidential spouse. Such a lot of firsts!

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Want A Seat At The Table? You May Need To Start Your Own Business.

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In the latter half of the 1960s, a massive disruption was underway in the US fashion industry. Before WWII, America dominated the globe in garment manufacturing, employing over 2 million people. After the war, that all changed, from where garments were made to who designed them.

No Women Coaches In The NBA? Yeah, Becky Hammon Changed That.

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Photo courtesy of Texas Monthly. "We We didn't hire Becky to make history," Popovich said. She earned it.". When Becky Hammon joined the San Antonio Spurs pro basketball team as an assistant coach in 2014—the first woman in NBA history to hold this position— Barack Obama congratulated her on Twitter.

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When Given The Chance To Lead, Women Consistently Hit It Out Of The Park

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Throughout history, men have always been heralded as great leaders. Yet society, not just in America but everywhere, has downplayed the leadership abilities of women.

What Amazing Things Happen When You Make Change Your Friend?

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Photo courtesy of The Good Men Project. Ah, change.love it or hate it, it's inevitable. It comes whether you like it or not. That's why the best approach is not to resist change and do battle with it, but to find ways to make it your friend.

Fearless Women Leading Protests And Shattering Stereotypes

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Photo courtesy of EPA, via Shutterstock. Smashing another myth again!

Film 74

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Girls Will Be Girls As They Boldly Change The World

On the Brink

I am thrilled! Not only is my new book, " Rethink: Smashing The Myths of Women in Business ," published and now out in the world, it's selling like gangbusters. In just one month, it's 9th on Amazon's list of Kindle e-books on women in business.

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It's No Accident That Some Of The Best Businesses Are Started By Women

On the Brink

Have you noticed? In business, politics, medicine, law, tech, sports.pretty much everything.women today are breaking barriers and smashing glass ceilings in fields that for decades (centuries?) have been heavily dominated by men. And they're not just surviving, they're thriving.

Do Women Make Better Leaders In A Pandemic? Yes, By A Lot

On the Brink

Women are smart. Women are capable. Women make great leaders. So why are only 4.9% of Fortune 500 CEOs and 2% of S&P 500 CEOs women ? Could it be because of the outdated, erroneous myths that surround both men and women when it comes to taking charge?

Ready To Smash Some Myths About Women In Business?

On the Brink

I could not be more thrilled that my new book, " Rethink: Smashing The Myths of Women in Business ," is about to be published soon. The release date is January 5th, 2021 with a virtual launch party the following day (details below). You can pre-order your copy here. Why is this book important?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Move Over Boys, Smart Capable Women Are Refusing To Be Held Back

On the Brink

Photo courtesy of Swaay.com. It's happening! Glass ceilings are being smashed and myths debunked. By now you've probably heard the news: Kim Ng was hired by the Miami Marlins as the first-ever female General Manager of a Major League Baseball team.

If Only You Can See How Powerful Women Are Leading Us Out Of The Pandemic

On the Brink

Reading the recent Forbes article, “ Do Women Make Better Leaders In A Pandemic? Don’t Trust The Data……. ,” I was reminded of my Anthropology 101 professor telling us that “data does not exist.” In other words, out-of-context data points have no meaning.

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All You Need Is Love: Best Ways To Combat Loneliness

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I was recently interviewed by The Sun in the UK for a very timely and much-needed article about how to spot that a loved one is lonely and how to help. Has a spouse, a parent, a child, a grandparent, or others whom you care about seemed withdrawn lately?

do women in sports know how to smash myths? you betcha

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The women’s national soccer team celebrating after winning the 2019 FIFA World Cup. In the early 1970s, two significant events had a major effect on women’s sports. First, Title IX , a clause of the 1972 Federal Education Amendments , was signed into law on June 23, 1972.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

It's Time For Women To Rewrite The Stories Of Success

On the Brink

It's out! My new book, " Rethink: Smashing The Myths of Women in Business ," is now published and available wherever books are sold. You can get your copy here.

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Pandemic Endangers Years Of Women's Progress In The Workforce

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Are you ready for some distressing news?

Why Women Make Better Leaders, Especially In A Pandemic

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Ah, these are interesting times, aren't they? During the coronavirus pandemic, some world leaders have risen to the enormous challenge of steering their country through lockdowns, quarantines, plummeting economies, mass sickness and death, and civil unrest. They have been level-headed, resolute and inspiring. Others, sadly, have sputtered or utterly failed. And who, by and large, have occupied that first group? Women.

Work Remotely, Are You Kidding Me?

On the Brink

These times are presenting us with a new world where most of us are working remotely or, maybe, will be doing so shortly. The pandemic crisis is here, and the best solution is to separate us all. It is an important time to have to learn new skills. And even enjoy morphing into your new daily routine. For most of us, we hate this type of crisis-induced change. behavior change culture change expert remote workforce

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

7 Stretches that Will Totally Transform Your Consulting Firm

David A Fields

When you combine a strategic growth idea with granular prompts and a well-defined process, you can design a dramatic plan to accelerate your consulting firm. Your growth plans for your consulting firm can be evolutionary or transformative.

The Ladder You Must Climb to Grow Your Consulting Firm

David A Fields

Clients hire your consulting firm in part because you know more than they do. You’re an expert. Wise in the ways of management, marketing or the musk beetle (or whatever your area of expertise happens to be). How expert are you, though, and what are you doing to continuously upgrade your knowledge?

Too Big? The Correct Way to Tell if a Project is Right for Your Consulting Firm

David A Fields

Wouldn’t it be great to land a massive, game-changing new project for your consulting firm? Maybe. However, huge assignments have equally huge downsides, and there’s a better way to grow your consulting firm.

External Champions: the Best Supporters of Your Consulting Firm (How to Find/Build Them)

David A Fields

All your consulting firm’s visibility-building and marketing efforts pale next to the power of a champion—an outsider who promotes your firm to others. Your consulting firm can actively create champions and super-champions who will rapidly build your business.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Alternative Revenue Sources for Your Consulting Firm

David A Fields

If you’re having trouble accelerating your consulting firm’s revenue growth, it could be because you’ve forgotten to create a stable revenue base.

An Impeccable Source of Language for Your Consulting Firm’s Marketing

David A Fields

Picture a deeper, healthier client list and pipeline for your consulting firm—the type you’d have if you communicated your consulting firm’s value in language that instantly resonated with the exact people you want to attract. The source of that alluring, sticky language is at your fingertips.

10 Tough-Times Strategies for Consulting Firms

David A Fields

You’re swimming in a vast sea of stressful news and, given today’s reality, you’re well within your rights to feel anxious, nervous and uncertain about how your consulting firm should proceed.

3 Steps to Generate Leads for Your Consulting Firm from Content Marketing

David A Fields

Your outstanding content demonstrates to readers, listeners and viewers that your consulting firm houses the knowledge, talent and expertise to solve your client’s thorniest challenges. However, you may be missing a hidden route to surfacing leads for your consulting firm via digital content.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Growing a Consulting Firm by 500% During COVID-19 with Nadya Zhexembayeva: Podcast #185

Consulting Success

The COVID-19 pandemic has reinforced that disruptions will come again and again in business. You can only either learn to live in it or get left behind. Nadya Zhexembayeva has chosen the former.

How to Achieve Consulting Business Growth Through Elimination with Perry Marshall: Podcast #186

Consulting Success

Every business owner or entrepreneur is looking to achieve business growth but doesn’t know where to start.

3 Tips to Expand Your Consulting Firm’s Market

David A Fields

There’s a rich, hidden vein of project opportunities for your consulting firm—projects that your consulting firm may not have been in the running to receive. With the proper outlook and actions, you can reveal and win them.

What’s Way More Important than Your Consulting Firm’s Competitive Advantage? (This is.)

David A Fields

You’ve probably been in a situation where your consulting firm is competing to win a project. For instance, say you know you’re one of many consulting firms bidding to help the Foucault Co. shift their momentum. You review the other players and your own approach to Foucault’s challenge.

Catch Them If You Can: The Passive Candidates Edition

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.