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AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29

B2B Sales ROI B2C 29

Prudent Pedal

MARCH 27, 2020

Release 2 new strategic tools-I’m working on two important rubrics to support integrating acquisitions and launching new solutions. Write 2 new white papers-I have five white papers swirling around in my mind. Update Prudent Pedal Homepage and Solution pages to reflect evolving service mix. You're in! We respect your privacy.

Journal 72

Journal Video Marketing ROI 72

The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. That’s both impressive and significant.

ROI 48

ROI Training Training Sales 48

Harvard Business

MARCH 7, 2017

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often. Related Video.

B2B 33

B2B Travel Benchmarking Sales 33

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. Books are incredible positioning tools. They make a great introductory offer to move your potential clients up your sales ladder. A webinar is a video presentation or workshop. Video content is easier to digest than reading through a whitepaper or eBook.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. Books are incredible positioning tools. A webinar is a video presentation or workshop.

Consulting 60

Consulting eBook Education Resources 60

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Up to 70% of B2B websites don’t display clear calls to action on any of their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools.

B2B 60

B2B Marketing Consulting Advertising 60