Martinka Consulting
OCTOBER 27, 2017
Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI). Using comparable sales of much larger firms will distort the value.
Harvard Business
MARCH 7, 2017
Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Sellers often use references from previous customers to help get a new one through the final stages of a difficult purchase. The 8 Types of Salespeople. Only three are effective.
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Tsavo Neal
AUGUST 24, 2017
The case study makes specific reference to increases in sales, ROI, and revenue growth. If you have video case studies, even better. If you haven’t written any case studies for your website, or your current case studies could use some work, refer back to this post and write or re-write one case study.
Asamby Consulting
MAY 4, 2022
By deep work, we mean the term coined by Cal Newport, as per his definition deep work refers to: “Professional activity performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. An example of an observable behavior would be a person switching off the video (camera) in a remote meeting.
Tsavo Neal
JANUARY 25, 2018
Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. ROI calculator. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Guest posting.
Harvard Business
APRIL 6, 2017
” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products. The ebook identifies both vanity metrics, and metrics that content companies can try if the goal is to deliver long-term ROI.
Tsavo Neal
APRIL 27, 2017
If a client is referred to you, they’re going to check out your website first. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Email marketing has an average ROI of 3800%. Source: Usability Geek. Source: Eyeview.
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